Testing Insights

Purpose-Driven Taxonomy Design

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A purpose-driven taxonomy is designed to meet a clearly defined set of goals and use cases. This sounds obvious, but it's a step many organizations gloss over—often with frustratingly mixed outcomes as a result. In this article, I'll discuss a process I use for selecting terms, creating structure, and vetting design approaches on both small and large scale taxonomy projects. I'll also offer advice on where LLMs do—and don't—fit into a purpose-driven taxonomy design workflow.

Conversations with Robots: Voice, Smart Agents & the Case for Structured Content

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Voice user interfaces, smart software agents, and AI-powered search are changing the way users—and computers—interact with content. Whether or not you’re building services for these emerging technologies, structured content is now necessary to ensure the accuracy and integrity of your content across the evolving digital landscape.