Discovery Insights

Taxonomy Boot Camp 2024 Themes & Takeaways

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Two weeks ago it was again my pleasure and privilege to attend Taxonomy Boot Camp (TBC) in Washington, DC. This was TBC's 20th year, and, in the four times I've attended since 2016, was the strongest argument yet for the enduring importance of well-designed and integrated taxonomies. In addition to tracks for "taxonomy fundamentals," this year's event featured tracks for "taxonomy applications," "taxonomy operations," and "advanced data and semantic layers." This is my roundup of the themes and insights that stood out to me most.

Domain Modeling for Structured Content

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Domain modeling helps organizations discover the information structures and meaning that allow structured content to reach further and last longer. By uncovering the assumptions and tacit rules that plague your content ecosystem, domain modeling can help you facilitate the shared vision necessary to create resilient, scalable systems for communication across channels.

WHO Department of Neglected Tropical Diseases

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I helped the World Health Organization (WHO) Department of Control of Neglected Tropical Diseases (NTD) assess and revise the information architecture of their WHO sub-site content. Where their site had previously been structured to mirror their internal organization, based on the diseases they seek to control, their content structure and navigation now reflect the information needs of key site visitors and the priorities of the NTD department.

How to Choose Topics for Card Sorting

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Like many “so easy anyone can do it processes,” there is a pitfall in setting up and running an effective card sorting exercise: selecting the right topics for cards. With a little bit of preparation, teamwork, and in-person (or virtual) facilitation, it’s possible to fine tune your card sorting exercise set-up process to substantially improve both the quality of your results, and the depth of insight those results reveal.

A Cognitive Sciences Reading List for Designers

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If you’ve ever done any contextual inquiry or usability testing, you’ve probably observed first hand the difference between what people say they will do and what they actually end up doing. Overlooked calls to action, bizarre navigation paths, mind-bogglingly irrational decisions — even the most sensible seeming users occasionally (or often) do things that “rationally” make little sense. Which is to say that we all, on occasion (or often) do things that seem to make little rational sense.