open sketchbook with pencil drawn wireframes

Andy Fitzgerald is an independent user experience professional with applied expertise in design research, information architecture, interaction design, and usability testing.

UX Architecture & Design Consulting

I make complex information systems easy to understand and pleasant to use. I do this by learning about my client's business and technology context, understanding their users' motivations and goals, and crafting effective structural and interactive solutions. Whether as an individual contributor or as a team leader, I tailor my design approach to the business needs of my client and the experience needs of their users.

three people looking down at a document on a table


Over the course of my career I have honed a diverse and complementary set of user-centered design practices focused on creating evidence-driven, holistic experiences. I have in-the-field experience with primary and secondary research, information systems architecture and modeling, interaction design, and practical prototyping and evaluation techniques.

Engagement Models

I help my clients frame and understand complex problems and help them execute on specific, tactical solutions. As an independent practitioner, I have the flexibility to work as a team of one, to assemble a project team from my professional network, or to provide leadership in areas of expertise that in-house teams don't have (and don't need to have).

“Andy is one of those systems thinkers with a diamond-saw for a mind. He's great at finding the fundamental patterns, the underlying structures, and the repeatable themes that gives a good system solution its legs.”

Matt Conway, Creative Director, frog

Selected Clients

My clients have included firms of all sizes in healthcare, education, transportation, media, government, and retail. Seattle is my home base, but I work with clients all over the world.

Providence Hospital logo
Showtime Anytime logo
Alaska Airlines logo
State of California Employment Development Department logo

“I can’t speak highly enough of Andy’s project work and leadership at the Simpson Center for the Humanities. He has facilitated much more than a re-architecting of our website; he has catalyzed a re-thinking of our entire approach to communications in a networked world.”

Miriam Bartha, Director of Graduate Programs, UW Bothell

Speaking & Workshopping

I’m a firm believer in the importance of actively contributing to the design community. In addition to writing about experience design, information architecture, and cognitive science on this site and across the web, I have given talks, keynotes, and workshops all over the world.

If you would like to discuss having me present a talk or a workshop at your event, please do get in touch.

Andy Fitzgerald speaking at a podium at a conference