Andy FitzgeraldInformation Architect

This site is the latest incarnation of a design and information architecture I've been iterating on since I began my consulting practice in 2016. This version represents a shift from a primarily “marketing” purpose to more expressive surface for sharing the ideas, pursuits, and interests that shape my engagement with digital information design as a profession.

Tools & Technologies

  • Sanity content operations platform for content structure, content production, and image management
  • Sanity Taxonomy Manager for SKOS compliant taxonomy authoring and management
  • Astro web framework for static generation of the website front end, JSON-LD, RSS feeds, and a Sanity Visual Editing React front end for live previews
  • GitHub actions for static site build and deploy
  • Nginx server (with a smidge of PHP for forms) running on Digital Ocean
  • Minisearch for lightweight and taxonomy integrated full text search
  • Plausible analytics for lightweight and GDPR compliant privacy-minded traffic insights

Interface Design

  • Figma for design system token and role authoring, component composition, and responsive page layout design
  • Body copy is set in Noto Serif and headers and navigation are set in Lato
  • Photography is predominantly sourced from appropriately licensed images on Unsplash. To the best of my knowledge, no LLM-generated images are used on this site.

LLM Use

Color, type, layout, and interaction decisions are mine alone, driven largely by eyeballs-on-screen design work in Figma. I do use Claude Code to accelerate and level up my front end development (Typescript and I are in an "it's complicated" relationship) and steer me clear of the most egregious errors in the set-up and care and feeding of an Nginx server. Read more about my feelings on LLMs over on the Apologia.