I help mission-driven organizations create sustainable content ecosystems that are easy to understand and pleasant to use.

I work with organizations of all sizes to untangle prickly information architecture and content design problems.
For thirteen years and counting clients have trusted me to help them understand and articulate challenging information contexts and be their hands-on, collaborative partner in developing resilient, outcome-focused solutions that communicate complexity clearly and align business and user goals.
"It was an absolute pleasure working with Andy as he provided us with an expert review of the web platform, with actionable next steps and clear guidance throughout."
Jack Fisher, Technical Officer World Health Organization
"Andy facilitated much more than a re-architecting of our website. He’s catalyzed a re-thinking of our entire approach to communications in a networked world."
Miriam Bartha, Associate Director Simpson Center for the Humanities

Latest Insights
AI Supported Auto-Categorization
A comparison of manual, NLP, and LLM-based tagging methods and key takeaways for effective tagging approaches.
Method | February 11, 2025Sanity Studio Taxonomy Migration
Instructions, templates, and scripts for migrating a taxonomy from a spreadsheet into the Taxonomy Manager tool on Sanity CMS.

Featured Client Work
WHO Knowledge Action Portal
I helped the World Health Organization assess and develop an improvement road map for their non-communicable diseases prevention platform.
Case StudySeattle Children's Hospital
I helped Seattle Children's redesign their website global navigation and home page to better meet the needs of their users, their content, and their business.