I help organizations on the Sanity platform create, rehabilitate, and level-up outcomes-focused content operations solutions.

Your content operations are the coordinated ensemble of people, processes, and technology you use to plan, create, publish, measure, and manage content. If your organization creates content, you already have an approach to content operations: it's either working toward your goals, or it's working against them.
For fifteen years clients have trusted me to help them understand and articulate challenging information contexts and be their hands-on, collaborative partner in developing effective, goal-driven solutions. Since 2020 I've focused predominantly on helping organizations using the Sanity Content Operating System orchestrate and launch resilient, outcome-based approaches for creating and managing content online.
"It was an absolute pleasure working with Andy as he provided us with an expert review of the web platform, with actionable next steps and clear guidance throughout."
Jack Fisher, Technical Officer World Health Organization
"Andy facilitated much more than a re-architecting of our website. He’s catalyzed a re-thinking of our entire approach to communications in a networked world."
Miriam Bartha, Associate Director Simpson Center for the Humanities

Latest Insights
Content Operations Engineering and Design
Designing and building systems for planning, creating, publishing, and managing content.
Method | March 3, 2025AI Supported Auto-Categorization
A comparison of manual, NLP, and LLM-based tagging methods and key takeaways for effective tagging approaches.

Featured Client Work
Elemeno Health Structured Content Design & Development
I helped Elemeno Health design, develop, and release a structured content authoring solution that helps their content work harder and last longer.
Case StudyWHO Knowledge Action Portal
I helped the World Health Organization assess and develop an improvement road map for their non-communicable diseases prevention platform.
Case StudySeattle Children's Hospital
I helped Seattle Children's redesign their website global navigation and home page to better meet the needs of their users, their content, and their business.
Case StudyUW Medicine
I helped UW Medicine create a content strategy and information architecture approach for integrating health and wellness content into their main website.