I help mission-driven organizations create sustainable content ecosystems that are easy to understand and pleasant to use.
![Studio portrait of Andy Fitzgerald.](https://cdn.sanity.io/images/7v0qvet6/production/09e1fa5707b3fa56ad1522de8a923ff1d0182732-1262x823.jpg?w=320)
I work with organizations of all sizes to untangle prickly information architecture and content design problems.
For thirteen years and counting clients have trusted me to help them understand and articulate challenging information contexts and be their hands-on, collaborative partner in developing resilient, outcome-focused solutions that communicate complexity clearly and align business and user goals.
"It was an absolute pleasure working with Andy as he provided us with an expert review of the web platform, with actionable next steps and clear guidance throughout."
Jack Fisher, Technical Officer World Health Organization
"Andy facilitated much more than a re-architecting of our website. He’s catalyzed a re-thinking of our entire approach to communications in a networked world."
Miriam Bartha, Associate Director Simpson Center for the Humanities
![Andy pointing a demonstration slide in front of a group of workshop participants.](https://cdn.sanity.io/images/7v0qvet6/production/4bd7c993a0285d9c6ebd8bfaa978464b48b1d05a-2048x1365.png?rect=0,0,2048,1096&w=375)
Latest Insights
Sanity Studio Taxonomy Migration
Instructions, templates, and scripts for migrating a taxonomy from a spreadsheet into the Taxonomy Manager tool on Sanity CMS.
Method | January 30, 2025Purpose-Driven Taxonomy Design
A purpose-driven process for selecting terms, creating structure, and vetting design approaches on small and large scale taxonomy projects.
![A group of people standing around a large table covered in many colored sticky notes. Some individuals are placing or moving notes, while others are writing on them. They all appear to be engaged in a collaborative activity, possibly a brainstorming session or a workshop. Everyone seems focused on the task, and the room has a busy, productive atmosphere. The participants are wearing casual to business casual attire, and some have ID badges, suggesting a corporate or conference setting.](https://cdn.sanity.io/images/7v0qvet6/production/e243d7a1225b3d772d53727cc79409618e1f731f-1893x1065.png?w=375)
Featured Client Work
WHO Knowledge Action Portal
I helped the World Health Organization assess and develop an improvement road map for their non-communicable diseases prevention platform.
Case StudySeattle Children's Hospital
I helped Seattle Children's redesign their website global navigation and home page to better meet the needs of their users, their content, and their business.