Much virtual ink has been spilled in the last year or two over the importance of thinking about information design in terms of systems as opposed to thinking of it as a set of carefully laid out maps.
In a 2012 blog post on Embodied Responsiveness, Andrew Hinton observed that “rather than trying to pre-program and map out every possible scenario, we need systems that respond intelligently by the very nature of their architectures.” Stephen Hay (Responsive Design Workflow, 2013) and Sara Wachter-Boettcher (Content Everywhere, 2012) have likewise called out the need to stop thinking about web design in terms of pages and start thinking about it as a system, as a cohesive, interrelated whole. ... continue reading
If you’ve ever done any contextual inquiry or usability testing, you’ve probably observed first hand the difference between what people say they will do and what they actually end up doing. Overlooked calls to action, bizarre navigation paths, mind-bogglingly irrational decisions — even the most sensible seeming users occasionally (or often) do things that “rationally” make little sense.
Which is to say that we all, on occasion (or often) do things that seem to make little rational sense.
And yet, on a day-to-day basis, this is how we successfully negotiate the complexities of our world. We use heuristics (aka rules-of-thumb) and limited information to make decisions about how we live our lives, and we do it continuously throughout the day — often without stopping to consider why we choose one thing over another ... continue reading
This last February I had the honor of giving the opening keynote at World IA Day in Zurich, Switzerland. Here are the slides and a complete transcript of my talk, “Designing for the Human Scale.” ... continue reading